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# Obsessively developed for safety

Arau does not use synthetic cleaners or surfactants -only, highly purified soap made from natural plant based coconut and palm oils.
Because Arau uses only high purity ingredients, it is not only safe on the skin, but it also needs no added colors or fragrances to mask its quality.

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# Additive-free soap

In general, soaps are made with tap water, which can react unfavorably with minerals in the water creating calcium soaps with lower quality and effectiveness.
Common soaps contain a sequestrant, such as edetate, to prevent adverse reactions in the soap making process. Arau does not require any sequestrants or additives because it is made from purified water.
Arau is pure and excellent at cleaning, so no additional synthetic cleaning agents are needed. It also contains no synthetic fragrances, colors or preservatives. You won't find any fluorescent agents or bleaches in Arau Laundry Soap either. When you use something on your skin, you want the safest, most natural ingredients and nothing else.

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# Excellent cleaning and skin-friendly

Arau has a product for every use at home. By adjusting the balance of fatty acids in coconut and palm oil, we have made the perfect soaps for lathering and washing your whole family and house. Our soaps which directly contact the skin are formulated to be extremely gentle for minimal stimulation and skin protection.

## Making soap

The Arau series contains a variety of different soaps. Each is made in an individual way depending on the level of cleaning power and skin gentleness.

### Neutralization

#### Reducing the smell of raw materials

The method which adjusts the pH of the fatty acids by breaking them down using natural citric acid.
By using citric acid, the native smell of fatty acid soap is greatly reduced, allowing for Arau's fragrant blend of natural herbs to shine when in use. Arau still has a natural soap smell, but this process greatly reduces it from the original raw materials.
Arau Laundry Soap is also neutralized so help leave the natural fragrance of herbs and essential oils in your laundry after washing.

### Real kettle cooking

#### For a natural moisturizing feeling

Using kettles has been the traditional method for making soap. Starting with refining the oil to firing in kettles, we are able to make high quality soap through the traditional way. Making soap in this way allows for the natural formation of glycerin, which helps moisturize the skin when using. One batch of soap takes a lot longer, at least 100 hours, but the end result is worth it.
Arau Fresh Herb Soaps is made with this additive-free, traditional method, using 100% highly refined plant oils and natural herbs and plant extracts.

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# Clean and clear rinsing

Many pH balanced body soaps and washes are made with synthetic cleaning agents, which cannot be easily washed away from the skin. This is why the skin feels slippery after a shower. The manufactures claim this is moisturizing, but actually it is synthetic cleaners that are still on the skin. For those with sensitive skin, this could be a cause of irritation.
Soaps however are very good at rinsing away under running water and do not leave residue on the skin. After washing with Arau, the skin feels clean and refreshed without any slippery coating. No only does this feel good, but it let's you know Arau is gentle on the skin.

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# Gentle and efficient cleaning

Natural soap has a pH of 10 to 11, which is mildly alkaline.
Research shows that mildly alkaline soaps easily wash away dirt and oil better than neutral or pH balanced acidic washes. The skin is constantly making oil, called sebum. This mixes with dead skin cells and dirt from outside. Arau is mildly alkaline so it washes away this dirt and oil easily without leaving any residue. And if you miss a spot, the skin will naturally turn Arau slightly acidic -the same pH- as the skin itself, so you don't need to worry about irritation.

## The History of SoapA long history of safety

Soap has its origin 3000 years ago during the days of the Romans. On Sapo Hill, sheep were sacrificed to the local deities. Oils from the sheep happened to blend with firewood ash making a basic soap, which locals found could strangely remove dirt from hands and fabric. The name soap comes from the Sapo Hill where it was discovered. Since then, soap has become a necessity for all humans.

In 1928, the first synthetic detergent was made in Germany, simplifying the production of cleaners, leading the way for more and more new detergents. However, natural soap remains a safe and earth-friendly way to clean.