Arau. Baby Quality

Arau Baby Concept

We believe we made the best products for mothers and fathers who care about the safety of the products they use on their baby's delicate skin.
Arau is derived entirely from botanical ingredients and free from allergens.
Natural herb essential oils and extracts are precisely combined for the best function and fragrance that is compatible with delicate skins.


Truly Additive Free

Most detergents and soaps include various synthetic additives even if their bottles say they are "safe" because there is no regulation on the labeling of such additives. Because the safety and comfort of your family is so important, we designed Arau to be totally free from petroleum synthetic surfactants, phosphates, edetic hydrochloric acid, synthetic fragrances, artificial colors and preservatives which can cause irritation. In addition, Arau Baby is 100% derived from botanical ingredients, so you can use it with peace of mind on your baby's delicate skin.

※Arau Baby products are tested for skin irritation and allergies.
(Arau Baby Laundry Soap, Tooth Gel, Spot Wash Laundry Bar are pending results.)
(Special cases may happen and this does not guarantee that Arau Baby will not cause irritation in all users.)


Handy Design

We paid particular attention to the bottles and how our customers use them. Considering the parents, we made sure Arau Baby Full Body Soap is easy to use with one hand, allowing parents to hold their baby while washing. The one-touch-cap of Arau Baby Moisturizing Lotion and Moisturizing Cream easily flips open with one hand.

Easy to grasp bottle. Easy to open cap.



All Arau Baby products biodegrade quickly in the drain water, returning to the earth without polluting. We use certified sustainable palm oil to maintain our products as gentle on the environment as they are on your baby's skin.

Arau supports Save the Children

Save the Children Japan

A portion of the sales of Arau is donated to Save the Children, an NGO operating in more than 120 countries that supports education, healthcare and relief operations for children worldwide.

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The 3 steps of Arau Baby skincare

1. Gently wash away dirt and oil from the skin which can lead to irritation over time.
2. Moisturize the skin with additive-free lotion.
3. Swaddle the baby with soft towel or clothes washed with additive-free laundry soap.
We suggest this 3 step method to provide your baby with the best, gentle skin care.

  1. Wash
  2. Moisturize
  3. Swaddle