The Arau brand promise

Arau and Arau Baby is for families that care about the safety of their home and body, are environmental consciousness, and are looking for simplicity.
Arau and Arau Baby came from the idea that some families want to be confident in the safety of the products they use every day.


Pure Soap and Peace of Mind

We heard you want the best for your family - cleaning products you can use everyday without worrying about sensitive skin or allergies. Saraya introduces Arau soap designed for healthy, natural living. Arau soaps are natural and contain no additives so they are easy on the skin and the environment. You feel comfortable using Arau in your home and even on your baby's skin.
Arau is recommended for those with sentitive skin, including infants.

Recommended users

  • pregnant woman holding her belly
    Parents who are welcoming a new child.
  • hands massaging themselves
    Those who have sensitive skin.
  • cardboard family and house under the sun
    Those who care about their impact on the environment.



All natural cleansing agent

Arau cleans with pure soap made from vegetable based ingredients.

No synthetic fragrances, colors or preservatives

Contains no LAS, high grade alcohol synthetic surfactants, phosphates, edentate (sequestering agents), or artificial additives such as colors, fragrances and preservatives.

※Arau brand laundry products contain no fluorescent agents or bleaches.

caution section of the package

Dermatologically tested. (except Arau laundry soap and Arau toothpaste)

Tested to assure that everybody can enjoy Arau without irritation.

※Does not eliminate the possibility of irritation in all users.

※Not tested on Toothpaste and Laundry Soap.


Eco-Friendly Design

High biodegradability

Arau gently washes the skin and clothes, and then naturally biodegrades in the drain water to return to the earth without polluting.

graph comparing the biodegradability of soap versus LAS

Certified sustainable palm oil

GreenPalm sustainability logo

The palm oil in Arau and Arau Baby is covered by certified sustainable credits. Sustainable palm oil is cultivated with consideration for the environment and human rights.

Supports Save the Children

Save the Children Japan

Every purchase of Arau and Arau Baby goes in part to the support of education, emergency care, preventative hygiene and relief of children in more than 120 countries worldwide through the United Nations' Save the Children program.


Function and Fragrance

Wash with the power of natural herbs

Arau's many varieties contain different herbal extracts and essential oil combinations to match each cleaning job. Not only do they smell fantastic, but they also help clean and deodorize. Enjoy the fresh botanical scent that is distinctly different from synthetic fragrances.


Table with list of ingredients in each arau product

Click here for larger version

Arau Baby

Table with list of ingredients in each arau. baby product

Click here for larger version

About Our Natural Ingredients

  • Lavander Oil
    Lavender Oil

    Origin: France

    The English word lavender is derived from the Latin lavare, meaning to wash. It was used by the ancient Romans for bathing and first aid. Lavender is a well known herb, widely used as an aromatic.

  • Spearmint Oil
    Spearmint Oil

    Origin: United States

    Spearmint is derived from the word spear due to its pointed leaves. It has been used as an aromatic since the time of ancient Greece in baths. Now spearmint is a common ingredient in oral care products and foods. Arau and Arau Baby contains natural spearmint grown in the United States.

  • Lime Extract
    Lime Extract

    Origin: Caribbean Islands

    Lime is a citrus with a bright flavor and aroma, which is often used in subtropical and tropical cuisine. The fragrance is both invigorating and unique, and it is thought to be beneficial to the skin. Arau and Arau Baby uses native Caribbean lime oil.

  • Peppermint Oil
    Peppermint Oil

    Origin: United States

    Widely used as herb in tea and cooking, peppermint is also known by gardeners to naturally ward off unwanted insects. Peppermint oil has a refreshing fragrance that brightens the air.

  • Geranium Extract
    Geranium Extract

    Origin: France

    Geranium was first centrally cultivated in the early 19th century in southern France. It is widely used as a fragrance for perfumes. Similar to roses, it has a calming effect for mental and physical balance. Geranium has a very feminine fragrance but enjoyed by all.

  • Japanese Shiso Extract
    Japanese Shiso Extract

    Origin: China

    Shiso has been an important herb in Japan since long ago. With its detoxifying effect on seafood, shiso is often found in sushi and sashimi dishes. Current research has shown shiso to have anti-allergy and anti-inflammatory properties. While unknown outside of Japan until recent years, shiso is spreading worldwide in cooking and cosmetics.

  • Rosemery Extract
    Rosemary Extract

    Origin: Morocco, Albania, Egypt

    Rosemary is widely used in cooking to flavor dishes and calm the taste of fish and meat. One legend says the Queen Isabella of Hungary regained her youth after using rosemary cosmetics. Rosemary is often found in cosmetics for its skin firming effect.

  • Chamomile Extract
    Chamomile Extract

    Origin: Egypt

    Chamomile is widely used as an ingredient in cosmetics and tea. Hair care products also contain chamomile for its ability to add shine and gloss.

  • Sage Extract
    Sage (Salvia) Extract

    Origin: Albania, Serbia, Greek, Bosnia

    Sage is well known for its use in cooking, but it also has a traditional use in herbal medicine because it was thought to have a natural antibacterial and antiviral effect. Gargling with sage herb tea is also thought to reduce sore throats and inflammation.
    When used on the skin, it is said to be antibacterial and cleansing.

※Country of origin may vary on the season. All countries are listed.

Focusing on purity and beauty.

Arau is a highly purified soap made from natural ingredients. You can see the quality in the color, texture and rinse-ability of Arau. Because it is highly purified, it is gentle and stress free when on the skin or the environment.

Comforting pink package

We've unified the simple, friendly logo mark for the entire series.

Back of package

Arau and Arau Baby

Arau, our first line of natural soaps for the home and body, was expanded to Arau Baby. This new line is not only for infants and children, but also those with sensitive skin or who love the great foam, natural ingredients and gentle fragrance of real herbs and essential oils. Recently Arau Baby + was released adding new moisturizing products for baby care.